SWOON

Swoon approached us initially seeking packaging updates for their canned lemonades and iced teas. Recognizing the potential for greater impact, we proposed a comprehensive rebranding strategy. Collaborating closely with their founders, we developed a fresh, cohesive brand update that included custom illustrations to highlight each unique flavor while solving for their transition to a direct print can. We helped put together a launch campaign rooted in the idea that zero sugar did not have to mean zero flavor and their founders story of two best friends, one diagnosed with Type-1 Diabetes at a young age. Through our rebranding efforts, Swoon noticed a 30% increase in sales within 2 months of relaunch, and was quickly awarded 208 more store placements by one of their key retail partners, Target. We remain creative partners with the Swoon team to support their continued growth.

HOW WE HELPED:

Branding
Packaging
Strategy
Visual Identity
Front End Web
Art Direction
Creative Direction
Social
Point of Sale
Apparel/Merchandise
Copywriting
Environmental

“Paula and the Suite 9C Team are true magicians! They transformed our branding and packaging, leading to an immediate impact on our sales. Incredibly, the most impressive part of working with Paula isn't her jaw-dropping raw talent or her unmatched 6th sense for what it takes to connect with a customer on shelf -- it's her integrity. After months of iterating on our packaging Paula encouraged us to take a step back and start over. We realized that we were falling flat as we held onto key brand elements from our first packaging that we and our customers loved. She approached the project anew, no ego, all heart, and dreamt up the brilliant design we have today. To create this much POP with a new package while not creating any brand confusion for our customers is truly skilled. Her team is just as passionate and hardworking, turning out cutting edge work in record speed. We are so grateful to call Paula and mentor, a friend, and a true partner.”

-Cristina Ros Blankfein and Jen Ross of Swoon, Founders