When beverage industry veteran and old friend from the Body Armor days, Michael Fedele, reached out about his new product, we didn't need to know that Patrick Mahomes was an investor to jump at the opportunity to work on this brand launch. Sport Coffee is a better-for-you, functional, ready-to-drink iced coffee with natural caffeine, natural flavors, natural sweeteners, and B vitamins. The Sport Coffee team approached us with an existing design, seeking strategic execution and refinement. We collaborated closely with their internal team, the awesome team at Sender Design, and the investor roster to further develop the trademark, packaging, and brand identity. As they say at Sport Coffee, we got going, and we’ll keep going.