The team at Junkless had always been on a mission to de-junk snacking with their granola bars but came to us when they wanted to overhaul their appearance on shelf too. Their existing branding had a lot going for it with its playful typography and all ages appeal but we helped them amplify that approach with lots hand-drawn illustrations, added taste appeal, and a bit more attitude. We then helped them expand that world with a full product relaunch covering multiple touch points including web, point of sale, social, influencer kits, wearables, and beyond. Our refresh might look too good to be true but just like Junkless bars, there’s no fake stuff here!