We worked with Bear Maple on refreshing new branding & design for their line of Sparkling Ginseng Elixirs. The brand was inspired by the functional benefits of maple water and powerful ginseng which grow symbiotically in the forests of the Catskills. Our new vision for the brand was Functional Farmstand, taking visual cues of traditional farmstand aesthetics while weaving in the benefits of the brand’s ingredients. This new brand look then influenced everything from outer packs to marketing materials.